A new approach to

programmatic healthcare data targeting.

A new approach to

programmatic healthcare data targeting.

Custom audience solutions from Health Union

Traditionally, healthcare programmatic targeting has been limited to transactional data sources such as aggregated historical claims and medical records. Health Union takes a different approach to modeled audience segments based on recent and relevant actions.

Create models based on:

Symptoms: triggers, flares, comorbidities, etc.

Treatment: experiences, adherence, etc.

HCP interactions

Ad exposure/Ad responsiveness

On-site survey and poll respondents 

Reach modeled audiences across any medium

Social

Programmatic

CTV/ATV

Our modern data approach translates engagement activities into actionable signals for modeled audience segments, with the seed removed.

About us

For over a decade, Health Union encourages the dynamic, real-time action people take to find meaningful connections and share information that impact their health journey. We reach millions of people through the largest portfolio of condition-specific online health communities (e.g. Migraine.com, MultipleSclerosis.net, LungCancer.net) and health leaders – addressing virtually every condition and providing the information, connection and support they need.

Let’s discuss your targeting needs today.

Let’s discuss your targeting needs today.